Is Your List Reading Your Email?
Is Your List Reading Your Email? Memorial Day weekend officially kicked off summer, which means summer vacations are coming. For many email marketers, that means a huge spike in “Out of Office”...
View ArticleMay the Luck of the Irish be With You
Today is St. Patrick’s Day, which seems like a good day to discuss marketing to specific groups. One of the best ways to get a good return on your marketing campaigns is to focus efforts on specific...
View ArticleLet Email Help You Grow Your Business
Many small business shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—in a recent MarketingSherpa study, “72% of all...
View ArticleApril Fools Marketing is No Joke
There is no better day to have a little bit of fun with your customers than on April Fools’ Day. Many companies do April Fools’ publicity stunts—who doesn’t love Google’s hijinks? It’s not too late to...
View Article3 Easy Steps to Building an Email List
Email is one of the most effective ways to increase sales: it is easy to target specific customers for special offers, it’s fast, and it’s affordable. The trick is, you have to have a good list. A good...
View ArticleMake an Impact this Mother’s Day
Did you know Mother’s Day is the third largest holiday in the United States in terms of dollars spent? In 2014, consumers spent $20 billion to make mom smile, according to the National Retail...
View ArticleWhy Homeowners are Great for Cable Marketing
The more information you have about your prospects, the better your chances of making them loyal customers. This is especially true in the competitive cable market where creating loyal customers is...
View ArticleWhat is the Best Time to Reach Consumers with Financial Offers?
There are three keys to any successful direct marketing program in your financial services practice: the list, the offer, and the timing of the offer. All three have equal importance in getting the...
View ArticleFather’s Day vs. Mother’s Day in the Marketing Arena
Different audiences respond to different touches and triggers when it comes to marketing. You can have the best list in the universe, but if you don’t reach your target at the right time with the right...
View ArticleShould You Care if Your Data is Dirty?
When was the last time you updated your marketing database? If you can’t remember, chances are you are using dirty data. Dirty data is outdated, is typically riddled with mistakes and is incomplete....
View ArticleTest Your Email Marketing IQ
by The post Test Your Email Marketing IQ appeared first on Mailing Lists Direct.
View ArticleThe Benefits of Direct Mail Campaigns
In a world of digital marketing, many believe that direct mail campaigns have become prosaic. The truth is that the constant influx of emails and social media and the ease with which these can be sent...
View ArticleDirect Mail Offers What Other Marketing Methods Can’t
Technology has changed the world, and the world of marketing. There isn’t any disputing that. The capabilities and new avenues of marketing from email, to video and even social media marketing are all...
View ArticleMake Email Marketing Work for You in 5 Easy Steps
Many business owners and email marketers find themselves perplexed by the daunting task of launching the perfect email marketing campaign. Even before you launch your first campaign, you’ve got to...
View ArticleGrow Your Business With Email Marketing
Grow Your Business With Email Many small businesses shy away from email marketing because they think it’s not a good way to reach customers. That couldn’t be farther from the truth—a recent PRDaily...
View ArticleIntegrate Inbound Marketing with Direct Mail
It is not so difficult to see how direct mail marketing and its related online marketing tools are severely disintegrated in most businesses today. People simply ignore the importance of a targeted and...
View ArticleBuilding An Accurate Email Marketing Database
Building an email marketing database is essential to growing your clientele and/or gaining you more subscribers. A robust email database combined with strong email messaging, will increase the number...
View ArticleWhat Is a Click Through Rate?
Click-Through Rates Defined The CTR (Click Through Rate) is simply the percentage of people who opened your email and then clicked on a hypertext link. Assuming you are using an email marketing tool...
View ArticleBuy Mailing Lists From A Reputable Company to Increase Sales
It is important to buy mailing list information from a reputable company with a track record of supplying accurate mailing list data in order for any business to have marketing success. Mailing Lists...
View ArticleEmail Design Best Practices 2021
Designing Emails Today When sending out emails to large lists of potential clients, it’s important to design your emails with the recipient in mind. Each element of your email from header to footer...
View Article
